The Black discount days started with Black Friday as that Friday is the day after Thanksgiving (the 4th Thursday in November) and is a day off for many. There is one big disadvantage about The Black discount days: it is a financial trap for customers who are attracted to impulse purchases, which causes overconsumption. OUR goal is to contribute to a reduced consumption of baby products by creating smarter solutions. Therefore, STUCKIES® and Black Friday do not go hand in hand.
We have decided to use Black Friday 27th November as a day to start something good, so we changed the name to Charity Month. We teamed up with Sawa Group Association, which help the most underprivileged children in the area Baalback, Lebanon. Our deal is: plan your purchase of STUCKIES® and buy only what you will need. With every purchase from (27 November to 31 December) we will donate the same amount of socks to the most underprivileged children in the orphanage in Baalback. The shipment will be sent when the lockdown in Lebanon is over.
The result: 1024 pairs to children in need!